UWE undergraduate Paul McQuay has been announced as the winner of the 2015 Sustain Ltd illustration competition.
The competition, which is run in partnership with UWE’s illustration department, challenged undergraduates to take the theme ‘The cost of cold’ and interpret it in their own unique way to create a visual piece. And this year, it has particular meaning with Bristol as European Green Capital 2015.
The ‘Cost of cold’ theme was inspired by Sustain’s continued delivery of energy efficiency and heating improvements that aid lower energy bills and warmer homes. The competition, now in its second year, gives budding graphic designers and illustrators the chance to engage with a commercial concept and produce work that coherently and creatively puts that message across to a public audience.
Last year’s theme on energy efficiency and this year’s ‘cost of cold’ were chosen as they are conventionally difficult concepts to convey. Thanks to the work of the students, a number of interesting, clever and exciting pieces were created to encapsulate the message.
With 12 students submitting 20 entries, a vast range of talent and styles were shown. The winner was selected through a voting process by the Sustain team to create the shortlist. The judges then voted for the winning entry. Paul was chosen on the strength of two submissions with the frying pan image taking the top prize due to its vivid portrayal of the brief and its usability.
Tobias Parker, CEO, commented: ‘It’s great that we have the opportunity to engage with creative talent in Bristol here at Sustain. The competition has been really interesting from our perspective as we’ve seen some fantastic interpretations of complex ideas. We’ve been blown away by the calibre of entries this year but Paul really tipped the balance. It’s a hard concept to convey and yet the heat vs eat situation is stark reality for some of the British population. At Sustain, our focus is ensuring that heat is on the right side of barrier, through delivering measures that insulate homes and provide heat efficient systems. Our congratulations go to Paul’.
Paul McQuay had this so say, ‘I’m delighted that my design has won this competition. The part of the brief I found most compelling was the dilemma of ‘heat vs eat’: the issue of people having to choose between spending their limited income on either heating their homes or feeding themselves. I wanted to capture this dilemma in a single image which is how I came to the idea of a man frying his home. He either eats it and no longer has this nicely warmed house or he keeps it heated and no longer has his meal. My aim was to make a fun and intriguing illustration to capture people’s attention and engage them in the subject matter. This is where I feel illustration is best used; to help communicate, in a single picture, ideas and work that would otherwise not seem as accessible to many people.’
Paul received a cheque of £150 from Mary Short, Finance Director at Sustain Ltd. Watch out for his images being used throughout Sustain’s business.